A plastic water bottle costs roughly R10 at a petrol station.

It takes about 3 minutes to drink. Then it is finished. You throw it away — if a bin is nearby — and move on with your day.

Transaction complete. Cost: R10. Duration: 3 minutes.

But that bottle does not disappear. It never really goes away.

What Happens After You Throw It Away

South Africa generates an estimated 2.4 million tonnes of plastic waste every year. Less than half of it is recycled.

The rest ends up in landfills, on roadsides, in drainage systems, and eventually in rivers and oceans.

A plastic bottle thrown away today could still exist in the year 2425.

Your R10 bottle has a 400-year lifespan.

The price you pay is not the true cost.

This is known as an externalised cost — where the real impact is carried by the environment, future generations, and nearby communities.

Cheap water is not cheap. It simply shifts the cost elsewhere.

The Gym, the Office, the Daily Habit

Consider how many plastic bottles an average person uses in a week:

• One at the gym
• One with lunch
• One during travel
• One at work

That is roughly 4 bottles per week — around 200 bottles per year per person.

Multiply that across a large city, and the scale becomes enormous.

This is not a distant problem. It is a daily habit happening all around us.

The Refill Maths

Now consider an alternative.

One ALRA 6-pack costs R299 — that’s about R49.83 per bottle.

Each bottle is made of aluminium and designed to be reused.

If you refill one bottle daily for a year:

• You replace 365 plastic bottles
• You avoid spending R3,650 on single-use plastic

Instead, you invest in one durable bottle that stays with you.

This is not an expense. It is a long-term shift.

What Premium Actually Means

The term premium is often overused — usually tied to design and price rather than real value.

With ALRA, premium has a clear meaning:

• South African spring water — locally sourced and clean
• 100% aluminium bottle — infinitely recyclable
• BPA-free and built for long-term use
• Packaging designed to be reused, not discarded

You are not paying more for better branding.

You are choosing a fundamentally better product.

Who This Is For

ALRA is intentionally not for everyone.

It is for people who:

• Think about what they consume daily
• Notice the growing plastic waste
• Want a better alternative without compromise

It is also for businesses:

• Gyms that want premium offerings
• Cafés that care about presentation
• Hotels focused on guest experience

It is for anyone who has ever thought:

“There has to be something better than this.”

There Is.

The real cost of cheap water is paid in plastic that outlives us.

The alternative is simple:

A bottle worth keeping. Water worth drinking.

That is ALRA.

Make the Switch Today

Order your first 6-pack now

SA spring water in a refillable aluminium bottle — delivered to your door.