Privacy Policy
Effective Date: Feb 08, 2026
ALRA Water (“we”, “our”, “us”) respects your privacy and is committed to protecting
your personal information. This Privacy Policy explains how we collect, use, store, and
protect your information when you visit our website, purchase our products, or interact
with our services.
This policy applies to all users of the ALRA Water website and services and is designed
in accordance with the Protection of Personal Information Act (POPIA) of South Africa.
1. Information We Collect
We may collect the following types of information:
Personal Information
When you place an order, sign up for emails, or contact us, we may collect: Full name
• Email address
• Phone number
• Billing and delivery address
• Payment information
• Order history
Automatically Collected Information
When you browse our website, we may automatically collect:
• IP address
• Device information
• Browser type
• Website activity and interaction data
• Cookies and tracking information
2. How We Use Your Information
We use the information collected to:
• Process and deliver customer orders
• Communicate with customers about purchases or inquiries
• Provide customer support
• Improve website functionality and user experience
• Send promotional emails and marketing communications (if you opt in)
• Detect fraud or unauthorized transactions
• Comply with legal obligations
3. Sharing Your Information
ALRA Water does not sell your personal information.
However, we may share information with trusted third-party service providers to operate
our business, including:
• Payment processors
• Shipping and logistics partners
• Website hosting providers (such as Shopify)
• Marketing and analytics platforms
These providers only receive the information necessary to perform their services.
We may also disclose information if required by law or government authorities.
4. Data Security
We implement reasonable administrative, technical, and physical security measures to
protect personal information from:
• Unauthorized access
• Loss
• Misuse
• Alteration
While we take strong precautions, no online system can guarantee absolute security.
5. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
• Improve website functionality
• Analyze traffic and user behavior
• Personalize customer experience
You may disable cookies in your browser settings, although some website features may
not function properly.
6. Your Rights Under POPIA
Under South African law, you have the right to:
• Request access to your personal information
• Request correction of inaccurate data
• Request deletion of your information where applicable
• Withdraw consent to marketing communications
• Lodge a complaint with the Information Regulator of South Africa
7. Data Retention
We retain personal information only for as long as necessary to:
• Provide services to customers
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
8. Third-Party Links
Our website may contain links to external websites.
ALRA Water is not responsible for the privacy practices of those third-party websites.
We encourage users to review the privacy policies of those websites before providing
personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
• Legal requirements
• Business practices
• Website functionality
Updates will be posted on this page with a revised effective date
10. Contact Information
If you have any questions about this Privacy Policy or how your data is handled, please
contact:
ALRA Water
Email: support@alrawater.co.za
Website: www.alrawater.co.za